Dogs of Fairmont

Fairmont’s brand story began in 1907, with the opening of an iconic hotel Fairmont San Francisco. Fairmont built beacons of hospitality, service and architecture in developing destinations; playing a key role in shaping the social fabric of each location. Fairmont hotels have always demonstrated dedication and care for man’s best friend through their various offers and canine ambassadors.

Agency: Publicis Client: Fairmont Work: Art Direction Director / Dop: Thomas Franceschini Published: February 2019

It's a dog's life

What if the canine ambassadors could show us how to live the true Fairmont experience?

Here in Boston, Fairmont Copley Plaza is proud to continue its legacy of offering warm and friendly services to guests with the new arrival of Carly Copley, a female black Labrador adopted from the Guide Dog Foundation. As our pet-friendly hotel’s Canine Ambassador, Carly joins guests on walks and runs, socializes with visitors, stops by meeting breaks upon request, and serves as a community liaison by appearing at neighborhood and charitable events.

Carly spends most of her time roaming the hotel’s regal lobby, where she welcomes travelers by the front desk and can be seen dozing between walks.

Social Activation

Each day, a new video of Georgie will be posted. At the end of the video, our followers will have the opportunity to engage by choosing Georgie’s next destination. This scheduling will allow us to spread out the stories throughout 2 weeks.Cross-platform campaign (Instagram, Facebook, LinkedIn, Twitter, YouTube).

Fairmont Canine Ambassador

Known for thoughtful and welcoming service, Fairmont Hotels & Resorts offers a distinctive service at select hotels with resident hotel dogs known as Canine Ambassadors. Travelers missing their own furry friend or looking for a companion while taking a walk can bring along the resident Fairmont dog for extra security and the comfort of home.

For guests who miss canine companionship when traveling, Fairmont Hotels & Resorts offer a distinctive service at select properties with resident hotel dogs known as “Canine Ambassadors.”

Hero Content

Global objective : Engagement and reach
Global engagement : 603,3K
Global reach (Facebook & Instagram) : 24,7M
Global impressions (Twitter & Linkedin) : 516,4K