La Nuit by Sofitel
Sofitel launched “Live the French Way” to celebrate and promote its French roots. Sofitel is a global Ambassador of French style and Art de Vivre. Modern luxury voyageurs are invited to eat, sleep, enjoy, travel, stay, celebrate and live, the French way, at Sofitel Hotels & Resorts. To LTFW is to allow oneself to be liberated and enjoy the unexpected.
Agency: Publicis Client: Sofitel Work: Art Direction Film: Titre Provisoire Published: February 2019
la nuit by sofitel
For Paris Fashion Week 2k19, we’re obviously going to Live the French Way Are you ready to party the French way?
Live the French Way this spontaneous, free, careless with an elegant touch of joie de vivre and “désinvolture”, this is how we describe the hedonist French way of living.
Showcase Live the French Way with La Nuit by Sofitel, for the very first time in Paris!, during Paris Fashion Week in Feb 2019. Music: live performance of up & coming commissioned artist for the campaign soundtrack + live DJs. Design, Mixology (signature cocktails), Gastronomy (menu signed by Y. Alleno).
