Les Dîners
Sofitel is a global Ambassador of French style and Art de Vivre. The dinners will be in the purest tradition of French gastronomy but will be presented in a fresh way thanks to Sofitel’s modern and visual touch. They will take place in classic luxury venues with history that will be redefined by a contemporary set up, atmosphere and entertainment.
Agency: Publicis Client: Sofitel Work: Art Direction Film: Titre Provisoire Photography: Stephane Feugere Published: September 2019
Les dîners extraordinaires by sofitel
Get ready for an unexpected taste of French Art de Vivre with “Les Dîners Extraordinaires” by Sofitel.
In order to cement Sofitel’s position as an ambassador of modern French art de vivre around the world while strengthening its F&B pillar, the brand will propose a series of extraordinary and surprising culinary experiences built around French gastronomy.
The dinners will be in the purest tradition of French gastronomy but will be presented in a fresh way thanks to Sofitel’s modern and visual touch. They will take place in classic luxury venues with history that will be redefined by a contemporary set up, atmosphere and entertainment.
Social Activation teaser
The idea is to play with a typically French attitude (the Paradox) without revealing the concept of the dinner, by opposing very modern Sofitel visuals with classical French (or French-related) elements in a collage reminiscent of the Live The French Way campaign. Cross-platform campaign (Instagram, Facebook, LinkedIn, Twitter, YouTube).
Event Announcement
To announce the dinner, the idea is to reveal Chef Yannick Alléno’s collaboration with Sofitel for this special event. In the videos, the chef tells more about the dinner and his vision of French gastronomy. Creation of an Instagram filter to engage our community around Les Dîners Extraordinaires.
During the event
Pictures of celebrities and influencers taken during the dinner were posted on Sofitel’s social medias accounts (as posts and stories). A collage with a gold texture was used in line with Sofitel’s Social Media artistic direction.
After the event
Three clips from the dinner in order to show more about it and to emphasize key moments of the event: Clara Luciani’s live performance, the overall dinner’s atmosphere, and the illumination of the column at the center of the Place Vendôme, with Sofitel Links.
Hero content
Les Dîners Extraordinaires Sofitel a series of global dinners organized by the global Brand team in partnership with French Michelin-starred chef Yannick Alléno, mixing historically-renowned locations and French Art de Vivre.