Renew
Renault has been refurbishing, overhauling, and reselling second-hand vehicles, with theadded benefit of Renault’s guarantees, since 1959. A heritage that allows the brand to distinguish itself from the pure players who have just arrived on the second-hand market. For Renault, second-hand cars are not a fashion phenomenon, they have been a real investment for over 60 years.
Agency: Publicis Client: Renault Work: Art Direction / Branding / Identity Photography: Emir Haveric Published: March 2021
Renew by Renault
Renault Occasions become Renew and launches a new identity and a new campaign.
The photographer Emir Haveric was entrusted with the creation of colorful prints that perfectly combine the aesthetics of fashion and the automobile to highlight the vehicles and the associated guarantees.
