The Grand Escape
Since the beginning of the last century, Fairmont hotels & resorts built unique destinations in marvelous places, providing grand experiences to its guests in haven of peace. In a world where life is now rushed at its maximum, journeys are increasingly focused on regaining freedom and feelings.
Agency: Publicis Client: Fairmont Work: Conception & Art Direction Pitch: September 2019
the grand escape
Due to their often urban locations, hotels are hardly seen as the right providers for such adventures. Fairmont has to re-embody its early 20th century spirit.
The Grand Escape is a Fairmont invitation to discovery. Follow the escape of 5 couples of influencers on their way to what they cherish the most on 5 continents. To help them reach their dream, 5 vans designed to recreate the atmosphere of 5 of our iconic hotels so that they never leave the Fairmont spirit wherever they will go. Add a pinch of Fairmont services and you’ll get the perfect contemporary odyssey…
The Vans Fairmont / Exemple : Brazil
Our Vans will be designed to reproduce their hotels’ atmosphere from classic style to glamorous work of art.
We will follow the path of two influencer on their quest to find Brazil’s most recognize surfboard shaper. A route studded with awe-inspiring natural spots and impressive surf sessions.
Moodboard
Authentic, never ostentatious yet chic with woody notes and vegetal pieces. The Fairmont Brazil Van offers a travel in time while roaming the modern days Brazil. Add a Fairmont surfboard and you have the perfect gear to feel the country the Fairmont way.
Escape Report
To increase our reach and awareness we will produce a series of 5 oneiric episodes, one for each escape, broadcasted on IGTV & Netflix.
Fairmont Van
As fairmont created a new product and service, they could stay permanently at our guests disposal.
